Bike share programs are an amazing opportunity to reach people in a unique and compelling manner. This healthy and environmentally friendly form of active advertising offers high visibility plus the correlative benefits of supporting a progressive transit system.
BENEFITS OF BEING A SPONSOR
1. Exposure of the brand: field and web exposure
2. Improve their brand recognition
3. Improve public opinion of the brand
4. Perception of image of the brand as being socially responsible company
5. Increase People perception of the organization of being trustworthy
“People are talking about and sharing the program in such a positive way. These kinds of opportunities for a brand don’t come by every day.” – Elyssa Gray, Head of Creative & Media, CitiBank